People can downplay titles, but you can’t overplay their power.

We understand change leadership. We don’t talk as much about turnaround leadership. There is a difference, and it shows in whether you stay and leverage or leave and start again.

Leaders need a personal brand. But not for the reasons that they think. You aren’t trying to stand out from others; you are trying to communicate your fit. Knowing the difference, and understanding how to do it, will lead you to the opportunities you seek.