PRIMARY LOGO
LOGO ALTERNATES







COLORS
PMS 7540 CP
41/28/22/70
64/72/79
#40484f
PMS 639 CP
99/1/1/5`
0/166/220
#00a6dc
PMS 637 CP
62/0/8/0
65/197/229
#41c5e5
PMS 635 CP
30/0/7/0
173/223/235
#addfeb
PMS 7426 CP
0/100/45/12
211/11/85
#d30b55
RULES

The X Height is the minimum safe distance the logo should bekept from other elements. The height is the distance from the base of the C to the bottom of the word Mastermind.
FONTS
Quicksand Family
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
Gelasio Family
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
Quicksand is primary and used for everything from headlines to body copy. Gelasio is secondary and used for some body copy, quotes, testimonies and other italic accents.
IMAGES TYPES/GRAPHICS

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