Logos and Branding

PRIMARY LOGO

LOGO ALTERNATES

COLORS

Charcoal

PMS 7540 CP

41/28/22/70

64/72/79

#40484f

Blue

PMS 639 CP

99/1/1/5`

0/166/220

#00a6dc

Med Blue

PMS 637 CP

62/0/8/0

65/197/229

#41c5e5

Lt Blue

PMS 635 CP

30/0/7/0

173/223/235

#addfeb

Ruby

PMS 7426 CP

0/100/45/12

211/11/85

#d30b55

ICON/AVATARS

RULES

The X Height is the minimum safe distance the logo should bekept from other elements. The height is the distance from the base of the C to the bottom of the word Mastermind.

FONTS

Quicksand Family
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

Gelasio Family
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

Quicksand is primary and used for everything from headlines to body copy. Gelasio is secondary and used for some body copy, quotes, testimonies and other italic accents.