Big deals like attraction, retention and engagement, as well as succession, success and sustainability, all hinge on two letters: D and O. What we must undo and really do.

Two keys will communicate your competence and reinforce your credibility. But it all starts with one major difference maker.

Leaders do a lot of evaluation, often implementing scientific assessments or digging into resumes, referrals, and reviews. There might be an easier way to know that the hire is right or the promotion is good.

Coaching is a proven difference maker. Yet, CIOs are behind in having this key to professional advancement and IT effectiveness. Not all coaches are created equal - and CIOs need those who stand above the rest.

The difference between CIOs and CTOs is more than internal or external facing. It’s about the direction from which you approach the work, and the mindset and behaviors people adopt toward you.

CIOs are leaders, but not all are high-performers. The difference isn’t what they do themselves but what they do for themselves.