Digital Transformations are not just about corporate change. Celebration at the end is appropriate: Change has been made. But celebrations along the way reinforce that people are the ones making the change. The end is a product of great minds and talents within the initiative.

Trust is triggered by four trustworthy characteristics. Not any one of these is a magic bucket that, once filled, requires the trust of another. Each one of these is a signal, for reasons you cannot predict, to another’s mind and emotion that they can grant something of their self to you.