Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Anyone can make decisions. C-Suite Executives must make effective decisions. Effective decisions implement goals and plans, influence direction and people, and identify key issues and insights. To make these decisions, C-Suite Executives need to stay informed on trends and market realities within their business and filter decisions through customer-centric focus.

It is a unique and defining quality of executive and C-suite officers. Though you have leaders throughout your company, only a few can bring all the parts into a whole. Your calling in this regard is unmistakable. Your influence in this becomes unforgettable. Your employees want three things from you.

What you do matters. What technology does matters. The recent evolution of positive relationship between IT and business leverages greater possibilities than ever before. That makes alignment between IT and LOB more critical than ever before.